Sweet

So Kevin, Matt and I recently found out we got an honorable mention for this ad campaign we created last year as part of a class project. Woohoo! All those hours spent reading the impossibly long manual and videoconferencing for maps didn’t go to waste! Since I’m sure you would love to see the creative process, I present to you the Ad Journey.


Behold my lowly first sketches, created after our teacher handed us the twenty-plus-page competition guide (no kidding — these people are serious about their ads). Since the target demographic was young to middle-age women (at least, I think it was), we went for the “have too much stuff? need a bigger closet?” approach, which meant I didn’t really use any of my first drawings.



This was one of three comps I came up with after the sketches proved useless. We chose to go with this approach, and revamped it dramatically to get the following…



Kevin worked long and hard to create some nice maps (no Google Map stealing here), and Matt drew our carefully-targeted woman-in-need-of-a-gigantic-closet. I worked on the layout and copy. This is the full-page ad.


And in case you couldn’t tell…this is the half-page ad.

Last (and probably least) is the Internet banner, which was created near the end after everything else so it didn’t get as much work…thus the semi-confusing tagline. I really like the dots though…